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1001 Ideas to Create Retail Excitement

1001 Ideas to Create Retail Excitement - 03 edition

1001 Ideas to Create Retail Excitement - 03 edition

ISBN13: 9780735203433

ISBN10: 0735203431

1001 Ideas to Create Retail Excitement by Edgar A. Falk - ISBN 9780735203433
Edition: 03
Copyright: 2003
Publisher: Simon & Schuster, Inc.
Published: 2003
International: No
1001 Ideas to Create Retail Excitement by Edgar A. Falk - ISBN 9780735203433

ISBN13: 9780735203433

ISBN10: 0735203431

Edition: 03

Summary

In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment, and teaches all business owners how to think big in the face of growing competition and consumer insecurity.

In our ever-changing economy, Falk's strategies are an absolute necessity for survival and success. Here, he offers a veritable encyclopedia of practical suggestions that show small- to medium-sized retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back, over and over again. From proven-successful ideas for eye-catching window displays, in-store promotions, and special events to tested strategies for market research and publicity, this guide provides everything the small business owner needs to become more aggressive and effective in pulling in customers and fending off competition.