Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

18 Immutable Laws of Corporate Reputation : Creating, Protecting, and Repairing Your Most Valuable Asset - 04 edition

18 Immutable Laws of Corporate Reputation : Creating, Protecting, and Repairing Your Most Valuable Asset (ISBN10: 074323670X; ISBN13: 9780743236706)
ISBN13: 978-0743236706
ISBN10: 074323670X

Summary: From Enron and WorldCom to the Catholic Church and Major League Baseball, reputation crises have never been more widespread. Now Ronald J. Alsop, a veteran Wall Street Journal authority on branding and reputation management, explains the dangers -- and gives organizations the eighteen crucial laws to follow in developing and protecting their reputations.
Consider this example of a simple decision made by a low-ranking employee: When rescue workers at the site of ...show morethe World Trade Center disaster sought bottled water from a nearby Starbucks outlet, they complained that an employee charged them for it. In a matter of hours, the Internet had picked up the story and Starbucks' carefully cultivated worldwide reputation was quickly besmirched.

This is just one instance among many of how the business world, ever more global and competitive, has become increasingly difficult to navigate. Studies have demonstrated the powerful impact of reputation on profits and stock prices, and yet less than half of all companies have a formal system for measuring reputation. Clearly, companies in every industry -- from Dow Chemical to Disney to DaimlerChrystler -- have much more to learn.

It is still the rare company that realizes the full value of its reputation: how corporate reputation can enhance business in good times, become a protective halo in turbulent times, and be destroyed in an instant by people at the lowest or highest levels of the corporate ladder. Mr. Alsop provides eighteen thoroughly documented lessons based on years of experience covering every aspect of corporate reputation, with a clear distillation of the complex principles at the heart of a reputation. He explains:

  • How to protect your reputation when the inevitable crisis hits

  • How to cope with the many hazards in cyberspace

  • How to create a reputation for vision and industry leadership

  • How to establish a culture of ethical behavior

  • How to measure and monitor your ever-changing public image

  • How to make employees your reputation champions

  • How to decide when it's time to change your name
The result is a book that is important not only for business executives, consultants, and advertising, public relations, and marketing professionals but also for anyone eager to learn more about the companies they work for, buy from, and invest in. ...show less

Edition/Copyright: 04
Cover: Hardback
Publisher: Wall Street Journal Books
Published: 03/30/2004
International: No



List Price: $26.00
Used $6.50
Used
Save $19.50 (75%)
  • FREE shipping over $25
  • In stock
  • 30-day returns
Condition:
Order this book in the next 7 hours and 48 minutes and it ships by Noon CT today!
New  Currently Sold Out
Marketplace sellers starting at $1.99

46 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for 18 Immutable Laws of Corporate Reputation : Creating, Protecting, and Repairing Your Most Valuable Asset
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (46)  |  New (9)  |  Like New (7)  |  Very Good (5)  |  Good (23)  |  Acceptable (2)

Price
 
Condition
Seller
Comments
$6.50
+$3.99 s/h

Very Good
Textbooks.com
Columbia, MO
Ships Ground DIRECTLY from Textbooks.com for $3.99. FREE Ground Shipping over $25! Very good condition (Certified Used). Trackable expedited shipping options available.
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
Bay City Books
Benicia, CA
Seller Rating: 4.62
Dust Jacket present. GOOD with average wear to cover and pages. We offer a no-hassle guarantee on all our items. Orders generally ship by the next business day. Default Text
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
Yankee Clipper Books
Windsor Locks, CT
Seller Rating: 4.57
Very good condition book with only light signs of previous use. Sail the Seas of Value
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
purple_whale_123
aurora, IL
Seller Rating: 4.43
074323670X Item in good condition and ready to ship!
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
purple_whale_123
aurora, IL
Seller Rating: 4.43
074323670X Item in good condition and ready to ship!
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
Sierra Nevada Books
Reno, NV
Seller Rating: 4.56
Book has some visible wear on the binding, cover, pages. Biggest little used bookstore in the world.
$1.99
+$3.99 s/h
Add marketplace to your cart
LikeNew
BargainBookStores
Grand Rapids, MI
Seller Rating: 4.72
100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of items sold! We can no longer guarantee delivery by Christmas..
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
Last Page Books-Dallas
Dallas, TX
Seller Rating: 4.41
2004 Hardcover Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or ac ...show morecess codes. Customer service is our top priority! ...show less
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
BreakTimeBooks
Toledo, OH
Seller Rating: 4.12
Good book, great price! We ship daily via USPS. Buy with the best! BN
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
OwlsBooks-TRM
Toledo, OH
Seller Rating: 4.42
Giving great service since 2004: Buy from the Best! 4,000,000 items shipped to delighted customers. We have 1,000,000 unique items ready to ship! Find your Great Buy today!
$1.99
+$3.99 s/h
Add marketplace to your cart
Acceptable
HippoBooks-DB
Toledo, OH
Seller Rating: 4.5
Our feedback rating says it all: Five star service and fast delivery! We have shipped four million items to happy customers, and have one MILLION unique items ready to ship today!
Page:   1     2     3     4     5     |   Next >
Close
Close
Close