Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

18 Immutable Laws of Corporate Reputation : Creating, Protecting, and Repairing Your Most Valuable Asset - 04 edition

18 Immutable Laws of Corporate Reputation : Creating, Protecting, and Repairing Your Most Valuable Asset (ISBN10: 074323670X; ISBN13: 9780743236706)
ISBN13: 978-0743236706
ISBN10: 074323670X

Summary: From Enron and WorldCom to the Catholic Church and Major League Baseball, reputation crises have never been more widespread. Now Ronald J. Alsop, a veteran Wall Street Journal authority on branding and reputation management, explains the dangers -- and gives organizations the eighteen crucial laws to follow in developing and protecting their reputations.
Consider this example of a simple decision made by a low-ranking employee: When rescue workers at the site of
the World Trade Center disaster sought bottled water from a nearby Starbucks outlet, they complained that an employee charged them for it. In a matter of hours, the Internet had picked up the story and Starbucks' carefully cultivated worldwide reputation was quickly besmirched.

This is just one instance among many of how the business world, ever more global and competitive, has become increasingly difficult to navigate. Studies have demonstrated the powerful impact of reputation on profits and stock prices, and yet less than half of all companies have a formal system for measuring reputation. Clearly, companies in every industry -- from Dow Chemical to Disney to DaimlerChrystler -- have much more to learn.

It is still the rare company that realizes the full value of its reputation: how corporate reputation can enhance business in good times, become a protective halo in turbulent times, and be destroyed in an instant by people at the lowest or highest levels of the corporate ladder. Mr. Alsop provides eighteen thoroughly documented lessons based on years of experience covering every aspect of corporate reputation, with a clear distillation of the complex principles at the heart of a reputation. He explains:
  • How to protect your reputation when the inevitable crisis hits

  • How to cope with the many hazards in cyberspace

  • How to create a reputation for vision and industry leadership

  • How to establish a culture of ethical behavior

  • How to measure and monitor your ever-changing public image

  • How to make employees your reputation champions

  • How to decide when it's time to change your name
The result is a book that is important not only for business executives, consultants, and advertising, public relations, and marketing professionals but also for anyone eager to learn more about the companies they work for, buy from, and invest in.
...show more
Summary: From Enron and WorldCom to the Catholic Church and Major League Baseball, reputation crises have never been more widespread. Now Ronald J. Alsop, a veteran Wall Street Journal authority on branding and reputation management, explains the dangers -- and gives organizations the eighteen crucial laws to follow in developing and protecting their reputations.
Consider this example of a simple decision made by a low-ranking employee: When rescue workers at the site of the World Trade Center disaster sought bottled water from a nearby Starbucks outlet, they complained that an employee charged them for it. In a matter of hours, the Internet had picked up the story and Starbucks' carefully cultivated worldwide reputation was quickly besmirched.

This is just one instance among many of how the business world, ever more global and competitive, has become increasingly difficult to navigate. Studies have demonstrated the powerful impact of reputation on profits and stock prices, and yet less than half of all companies have a formal system for measuring reputation. Clearly, companies in every industry -- from Dow Chemical to Disney to DaimlerChrystler -- have much more to learn.

It is still the rare company that realizes the full value of its reputation: how corporate reputation can enhance business in good times, become a protective halo in turbulent times, and be destroyed in an instant by people at the lowest or highest levels of the corporate ladder. Mr. Alsop provides eighteen thoroughly documented lessons based on years of experience covering every aspect of corporate reputation, with a clear distillation of the complex principles at the heart of a reputation. He explains:
  • How to protect your reputation when the inevitable crisis hits

  • How to cope with the many hazards in cyberspace

  • How to create a reputation for vision and industry leadership

  • How to establish a culture of ethical behavior

  • How to measure and monitor your ever-changing public image

  • How to make employees your reputation champions

  • How to decide when it's time to change your name
The result is a book that is important not only for business executives, consultants, and advertising, public relations, and marketing professionals but also for anyone eager to learn more about the companies they work for, buy from, and invest in. ...show less

Edition/Copyright: 04
Cover: Hardback
Publisher: Wall Street Journal Books
Published: 03/30/2004
International: No



List Price: $26.00
Used $6.50
Used
Save $19.50 (75%)
  • FREE shipping over $25
  • In stock
  • 30-day returns
Condition:
Order this book in the next 1 days, 11 hours and 42 minutes and it ships by Noon CT Monday!
New  Currently Sold Out
Marketplace sellers starting at $1.99

49 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for 18 Immutable Laws of Corporate Reputation : Creating, Protecting, and Repairing Your Most Valuable Asset
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (49)  |  New (9)  |  Like New (3)  |  Very Good (10)  |  Good (25)  |  Acceptable (2)

Price
 
Condition
Seller
Comments
$6.50
+$3.99 s/h

Very Good
Textbooks.com
Columbia, MO
Ships Ground DIRECTLY from Textbooks.com for $3.99. FREE Ground Shipping over $25! Very good condition (Certified Used). Trackable expedited shipping options available.
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
BookHolders MD
College Park, MD
Seller Rating: 4.66
First Excellent [ No Hassle 30 Day Returns ] [ Edition: First ] Publisher: Free Press Pub Date: 3/16/2004 Binding: Hardcover Pages: 288.
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
Wonder Book
Frederick, MD
Seller Rating: 4.64
Free Press, 03/16/2004, Hardcover, Very Good condition. Very Good dust jacket.
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
AtlantaBookCompany
Atlanta, GA
Seller Rating: 4.59
Light wear to edges and pages. Cover and spine show no easily noticeable damage. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company. Our mailers are 100% rec ...show moreyclable. ...show less
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
GreenEarthBooks
Portland, OR
Seller Rating: 4.57
Appearance of only slight previous use. Cover and binding show a little wear. All pages are undamaged with potentially only a few, small markings. Help save a tree. Buy all your used books from Green ...show more Earth Books. Read. Recycle and Reuse. ...show less
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
MotorCityBooks
Brownstown, MI
Seller Rating: 4.59
Book has appearance of only minimal use. All pages are undamaged with no significant creases or tears. With pride from Motor City. All books guaranteed. Best Service, Best Prices.
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
Free State Books
Halethorpe, MD
Seller Rating: 4.54
This copy shows very minor wear. Free State Books. Never settle for less.
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
Better World Books
Mishawaka, IN
Seller Rating: 4.62
Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
Yankee Clipper Books
Windsor Locks, CT
Seller Rating: 4.57
Very good condition book with only light signs of previous use. Sail the Seas of Value
$6.50
+$3.99 s/h
Add marketplace to your cart
VeryGood
Textbookcenter.com
Columbia, MO
Seller Rating: 4.63
Ships same day or next business day via UPS (Priority Mail for AK/HI/APO/PO Boxes)! Used sticker and some writing and/or highlighting. Used books may not include working access code or dust jacket.
$32.70
+$3.99 s/h
Add marketplace to your cart
VeryGood
worldofbooks
Goring-By-Sea,
Seller Rating: 3.74
New York, NY 2004 Hard cover Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Sewn binding. Cl ...show moreoth over boards. 320 p. Wall Street Journal Book. *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** ...show less
Page:   1  
Close
Close
Close