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2011: Trendspotting for Next Decade - 08 edition

2011: Trendspotting for Next Decade (ISBN10: 0071641475; ISBN13: 9780071641470)
ISBN13: 978-0071641470
ISBN10: 0071641475

Summary: They think he's brilliantacirc;euro;brvbar; acirc;euro;oelig;Laermer is a trendspotter who actually can show us how to separate the important trends in technology from the passing fads.acirc;euro;yen;-TheTodayshow onTrendSpotting acirc;euro;oelig;The author's creativity and sheer enthusiasm shine through and bring the case studies to life.acirc;euro;yen;-Journal of Communication ManagementonFull Frontal PR acirc;euro;oelig;Best marketing book I've ever read by far.acirc;euro;yen;-Nog moregin Blog onPunk Marketing They think he's absurdacirc;euro;brvbar; acirc;euro;oelig;The book is exactly what it sounds like and twice as rips punk's heart out and beats it to death with a stick.acirc;euro;yen;-Philadelphia WeeklyonPunk Marketing acirc;euro;oelig;It's clear that Laermer is hot to trot. When he moves on to sweeping generalities, it's hard to keep from chucking [the book] against a wall.acirc;euro;yen;acirc;euro;''Los Angeles TimesonGet On With It But he's one important thing-relevant. acirc;euro;oelig;Oh please. They love me, they hate me. Go through the book! There has to be one thing, at the very least, that you appreciate (giggle, chortle, knee slap) and more important, can use. If not, well, call me.acirc;euro;yen;-Richard Laermer oneveryone's a critic Hungry for more? Log on to less

Edition/Copyright: 08
Cover: Hardback
Publisher: McGraw-Hill Publishing Company
Year Published: 2008
International: No

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