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2011: Trendspotting for the Next Decade

2011: Trendspotting for the Next Decade - 08 edition

ISBN13: 978-0071497275

Cover of 2011: Trendspotting for the Next Decade 08 (ISBN 978-0071497275)
ISBN13: 978-0071497275
ISBN10: 0071497277
Cover type: Hardback
Edition/Copyright: 08
Publisher: McGraw-Hill Publishing Company
Published: 2008
International: No

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2011: Trendspotting for the Next Decade - 08 edition

ISBN13: 978-0071497275

Richard Laermer

ISBN13: 978-0071497275
ISBN10: 0071497277
Cover type: Hardback
Edition/Copyright: 08
Publisher: McGraw-Hill Publishing Company

Published: 2008
International: No
Summary

TOMORROW'S FORECAST: EXTREMELY SUCCESSFUL
A virtual crystal ball of the business world, media and marketing guru Richard Laermer has captivated advertisers, marketers, entrepreneurs, and publicity devotées with his uncanny ability to spot the Next Big Object. Now he's gone further than ever to peek into the future and give us the 411 on the year 2011 and beyond. Laermer taps into his fine-tuned sense as a media junkie and finds the trends that matter to business, media, entertainment, society, consumer culture, sex, spare time, and more. Oh, and he spares nothing or no one to make a humorous point.
Laermer will not only identify the trends that are happening, but show you how to create and influence what is coming. This is trendspotting at its best: a high-speed guided tour of the most lucrative opportunities available. This is the future of success . . . in 2011.

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