Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand - (rev edition

22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand (ISBN10: 0060007737; ISBN13: 9780060007737)
ISBN13: 978-0060007737
ISBN10: 0060007737

Summary: This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws o ...show moref Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand -- and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand. ...show less

Edition/Copyright: (REV)02
Cover: Paperback
Publisher: Harper Business
Published: 09/17/2002
International: No

View Author Bio
View Sample Chapter



List Price: $18.99
Used $7.41
Used
Save $11.58 (61%)
  • FREE shipping over $25
  • In stock
  • 30-day returns
Condition:
Order this book in the next 1 days, 19 hours and 26 minutes and it ships by Noon CT Monday!
New  Currently Sold Out
Rental $9.99
Due back 12/19/2014
Marketplace sellers starting at $1.99

50 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (50)  |  New (11)  |  Very Good (7)  |  Good (30)  |  Acceptable (2)

Price
 
Condition
Seller
Comments
$7.41
+$3.99 s/h

Very Good
Textbooks.com
Columbia, MO
Ships Ground DIRECTLY from Textbooks.com for $3.99. FREE Ground Shipping over $25! Very good condition (Certified Used). Trackable expedited shipping options available.
$4.25
+$3.99 s/h
Add marketplace to your cart
VeryGood
TKH media
Newark, CA
Seller Rating: 4.81
Clean text with shelfwear on cover .Yellowish paper. Ship within one business day with tracking number.
$7.41
+$3.99 s/h
Add marketplace to your cart
VeryGood
Textbookcenter.com
Columbia, MO
Seller Rating: 4.63
Ships same day or next business day via UPS (Priority Mail for AK/HI/APO/PO Boxes)! Used sticker and some writing and/or highlighting. Used books may not include working access code or dust jacket.
$9.79
+$3.99 s/h
Add marketplace to your cart
VeryGood
tuckerstomes VT
Colchester, VT
Seller Rating: 4.67
NY 2003 Softcover Sixth Printing Very Good Almost like new condition. Very lightly handled. Unmarked.; Small 4to 9"-11" tall; 255 pages.
$14.77
+$3.99 s/h
Add marketplace to your cart
VeryGood
spellbound PA
McKeesport, PA
Seller Rating: 4.82
2002-09-17 Paperback 1st Very Good 0060007737 Very Good Condition and unread! Text is clean and unmarked! Light shelf wear to cover from storage, crease/small tear. --Be sure to compare seller feedb ...show moreack and ratings before purchasing--Has a small black line on bottom/exterior edge of pages. Tracking is not available for orders shipped outside of the United States. If you would like to track your domestic order please be sure to select the Priority/Expedited Shipping option. ...show less
$75.07
+$3.99 s/h
Add marketplace to your cart
VeryGood
buxbox
Berlin,
Seller Rating: 3.83
Very good 1 volume, please be aware of language, air mail shipment from Germany within 2-6 weeks, we deliver to any country-please ask us to enable delivery to your country! *****PLEASE NOTE: This i ...show moretem is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** ...show less
Page:   1  
Close
Close
Close