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22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand - (rev edition

22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand (ISBN10: 0060007737; ISBN13: 9780060007737)
ISBN13: 978-0060007737
ISBN10: 0060007737

Summary: This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws o ...show moref Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand -- and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand. ...show less

Edition/Copyright: (REV)02
Cover: Paperback
Publisher: Harper Business
Published: 09/17/2002
International: No

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Fair This item is listed as acceptable and has probably been well used. It could have considerable writing or highlighting throughout but is still usable and has been priced accordingly. Please do n ...show moreot buy if you are expecting a perfect copy. It has a couple more reads left before its time to be recycled. We ship within 1 business day and offer no hassle returns. Big Hearted Books shares its profits with schools, churches and non-profit groups throughout New England. Thank you for your support! ...show less
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