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22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand - (rev edition

22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand (ISBN10: 0060007737; ISBN13: 9780060007737)
ISBN13: 978-0060007737
ISBN10: 0060007737

Summary: This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws o ...show moref Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand -- and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand. ...show less

Edition/Copyright: (REV)02
Cover: Paperback
Publisher: Harper Business
Published: 09/17/2002
International: No

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Good Good-Book is in good overall condition. The covers are intact with some slight wear. The dust jacket, if applicable, is intact with some slight wear. The spine has creasing. Pages may include l ...show moreimited notes, folds and highlighting. The "Head", "Tail" and "Fore-Edge" may have markings and/or spots. ...show less
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2002 Paperback Good General Used Condiiton. Minor Defects may Exist. Minimal Shelf wear. Text may contain minor marking or highlighting, Binding Tight. Previous owners name or bookplate may be pre ...show moresent. Like New, May have remainder mark (black line generally made acrossed bottom page edge to indicate close out by publisher) ...show less
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2002 Paperback Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or ac ...show morecess codes. Customer service is our top priority! ...show less
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2002 Paperback Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or ac ...show morecess codes. Customer service is our top priority! ...show less
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Good Cover has minor discoloration in about 3-4 places. Majority of pages are unmarked; some pages have underlining, highlighting, and/or notes. Book is still attractive with a solid spine. All item ...show mores guaranteed, and a portion of each sale supports social programs in Los Angeles. Ships from CA. ...show less
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Paperback Good Some yellow highlighting at beginning of text, else clean copy with normal wear.
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