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22 Immutable Laws of Marketing : Exposed and Explained by the World's Two

22 Immutable Laws of Marketing : Exposed and Explained by the World's Two - 94 edition

ISBN13: 978-0887305924

Cover of 22 Immutable Laws of Marketing : Exposed and Explained by the World
ISBN13: 978-0887305924
ISBN10: 088730592X
Cover type:
Edition/Copyright: 94
Publisher: Harper Business
Published: 1994
International: No

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22 Immutable Laws of Marketing : Exposed and Explained by the World's Two - 94 edition

ISBN13: 978-0887305924

Al Ries and Jack Trout

ISBN13: 978-0887305924
ISBN10: 088730592X
Cover type:
Edition/Copyright: 94
Publisher: Harper Business

Published: 1994
International: No
Summary

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

Author Bio

Ries, Al :

Al Ries is perhaps the world's best-known marketing strategist. He is the coauthor of such international bestsellers as The 22 Immutable Laws of Branding and Positioning: The Battle for Your Mind and the author of Focus: The Future of Your Company Depends on It. His daughter Laura Ries is a graduate of Northwestern University and a partner in their marketing strategy firm, Ries & Ries in Roswell, Georgia. She is the coauthor of The 22 Immutable Laws of Branding. Together they speak and consult with major companies around the globe.

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