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33 Ruthless Rules of Local Advertising - 99 edition

33 Ruthless Rules of Local Advertising (ISBN10: 096673839X; ISBN13: 9780966738391)
ISBN13: 978-0966738391
ISBN10: 096673839X

Summary: This book was created for the 90 percent of small business owners who reportedly are dissatisfied with the results they get from local advertising. If followed, these rules, among them do not ask your customer what brought them in, demand absolute accountability, and sell something more profitable than a low price, will broaden the customer base and enhance the bottom line. Specific growth objectives for advertising expenditures and the development of a system of absolute advertising
accountability make this book distinctive. Business owners will learn to use advertising money wisely for maximum profitability.
...show more
Summary: This book was created for the 90 percent of small business owners who reportedly are dissatisfied with the results they get from local advertising. If followed, these rules, among them do not ask your customer what brought them in, demand absolute accountability, and sell something more profitable than a low price, will broaden the customer base and enhance the bottom line. Specific growth objectives for advertising expenditures and the development of a system of absolute advertising accountability make this book distinctive. Business owners will learn to use advertising money wisely for maximum profitability. ...show less

Edition/Copyright: 99
Cover: Paperback
Publisher: Independent Publishers Group
Published: 01/28/1999
International: No



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