Summary: 3G Marketing on the Internet, Seventh Edition, is the freshly updated "bible" of the Internet business world. Whether you are starting a small business or managing the online initiatives for a Fortune 500 corporation, this book will help you succeed. No other book so effectively spans the range of knowledge you need to make informed online business decisions.
3G Marketing on the Internet starts by catching you up on what's happening online today, ...show morehelping you focus inward to define your online objectives-early in the planning process. The book then explains how to develop and execute a marketing program to achieve or surpass those objectives.
You will learn to build a mutually beneficial online relationship with your audience through proven methods including link strategies, search advertising, affiliate marketing, RSS, blogging, podcasting, mobile marketing viral marketing, autoresponders, VOIP, and many more.
This new Seventh Edition has been fully updated to include the latest changes in the online marketing arena. Each book comes with a password for accessing the "Members' Only" companion web site which provides the latest Internet marketing news, expanded information, and online resources. If you are looking for success in the Internet marketing world, this is your book. Read it, refer to it, incorporate its ideas online, and watch your success rate soar! ...show less