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Summary: Have you had a poor customer service experience lately? Foolish question, right? Everyone has faced rude or unhelpful people, bought disappointing products, or had other unpleasant incidents as a customer. And it¹s a killer for our businesses.
Since publishing the first edition of the 50 Powerful Ideas You Can Use to Keep Your Customers in 1992, the challenges of keeping customers or creating customer loyalty has become even more urgent. The economic ...show moregood times of the 1990s have given way to a bumpy ride in the early 2000s. The dot com boom and bust has reminded us all that businesses cannot thrive on a trendy idea alone. Ultimately, every successful enterprise must attract, serve, and win the loyalty of customers by providing worthwhile products and delivering excellent service.
Getting and maintaining loyal customers affects an organization¹s bottom line more than any ad campaign, marketing program, or PR effort. Turned-off customers produce devastating ripple effects that quickly drag companies into a morass of mediocrity, while organizations that creatively apply a constant flow of small, customer-centered innovations see consistent and persistent strengthening of their customer base.
This book is designed to get all managers and employees thinking about the little things that can make all the difference. If everyone in an organization improves awareness of the simple yet powerful ideas in this volume, the company can and will see dramatic improvements in service and customer loyalty. The impact on the bottom line will be dramatic. ...show less
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