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6 Steps to Free Publicity

6 Steps to Free Publicity - 3rd edition

ISBN13: 978-1601630278

Cover of 6 Steps to Free Publicity 3RD 09 (ISBN 978-1601630278)
ISBN13: 978-1601630278
ISBN10: 1601630271
Cover type: Paperback
Edition/Copyright: 3RD 09
Publisher: Career Press, Inc.
Published: 2009
International: No

List price: $15.99

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6 Steps to Free Publicity - 3RD 09 edition

ISBN13: 978-1601630278

Marcia Yudkin

ISBN13: 978-1601630278
ISBN10: 1601630271
Cover type: Paperback
Edition/Copyright: 3RD 09
Publisher: Career Press, Inc.

Published: 2009
International: No
Summary

Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it.

This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques-from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time. It also covers:

--Getting started-how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles.
--How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people's minds and files.
--How to perform on radio, TV, or the Web like a pro.
--Publicity writing tips that ensure you'll be easily found online through search engines.
--Strategies for building an audience of fervent fans online or within a geographical or special-interest community.

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