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7 Essentials of Graphic Design

7 Essentials of Graphic Design - 01 edition

ISBN13: 978-1581801248

Cover of 7 Essentials of Graphic Design 01 (ISBN 978-1581801248)
ISBN13: 978-1581801248
ISBN10: 1581801246
Edition: 01
Copyright: 2001
Publisher: F+W Media, Inc.
Published: 2001
International: No

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7 Essentials of Graphic Design - 01 edition

ISBN13: 978-1581801248

Allison Goodman

ISBN13: 978-1581801248
ISBN10: 1581801246
Edition: 01
Copyright: 2001
Publisher: F+W Media, Inc.
Published: 2001
International: No
Summary

This book is the perfect desk reference for anyone who designs or works with designers. It reduces the complexities of todayÕs design work into seven basic elements: Research, Typography, Contrast, Layout, Grid Systems, Identity Design and Critique & Analysis. These seven fundamentals of design are examined separately in compelling chapters that show designers how to:

  • Create dynamic layouts with visual tension and asymmetrical balance
  • Recognize and solve color problems
  • Use grids to design multiple pages of the same publication
  • Design memorable logos and logotypes

Every topic is explained through an analysis of good and bad examples, anecdotes and other instruction. The closing chapter discusses how all of the elements blend together, illustrated by a gallery of inspirational design work. A must for anyone who works in visual communication.

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