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86 Percent Solution : How to Succeed in the Biggest Market Opportunity of the Next 50 Years - 06 edition

by Vijay Mahajan

86 Percent Solution : How to Succeed in the Biggest Market Opportunity of the Next 50 Years (ISBN10: 0131489070; ISBN13: 9780131489073)
ISBN13: 978-0131489073
ISBN10: 0131489070

Summary: This book demonstrates that the dramatic differences of emerging markets create tremendous opportunities. The authors present powerful solutions for unlocking these opportunities. The 86 Percent Solution is a wake-up call for any company, consultant, or educational institution that has not given these markets sufficient attention in the past. And it can serve as a rich guidebook for those who want to understand and grow their businesses in the 86 percent world. ...show more ...show less

Edition/Copyright: 06
Cover: Hardback
Publisher: Wharton School Publishing
Published: 09/14/2005
International: No

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