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86 Percent Solution : How to Succeed in the Biggest Market Opportunity of the Next 50 Years

86 Percent Solution : How to Succeed in the Biggest Market Opportunity of the Next 50 Years - 06 edition

ISBN13: 978-0131489073

Cover of 86 Percent Solution : How to Succeed in the Biggest Market Opportunity of the Next 50 Years 06 (ISBN 978-0131489073)
ISBN13: 978-0131489073
ISBN10: 0131489070
Cover type: Hardback
Edition/Copyright: 06
Publisher: Wharton School Publishing
Published: 2006
International: No

List price: $32.99

86 Percent Solution : How to Succeed in the Biggest Market Opportunity of the Next 50 Years - 06 edition

ISBN13: 978-0131489073

Vijay Mahajan

ISBN13: 978-0131489073
ISBN10: 0131489070
Cover type: Hardback
Edition/Copyright: 06
Publisher: Wharton School Publishing

Published: 2006
International: No
Summary

This book demonstrates that the dramatic differences of emerging markets create tremendous opportunities. The authors present powerful solutions for unlocking these opportunities. The 86 Percent Solution is a wake-up call for any company, consultant, or educational institution that has not given these markets sufficient attention in the past. And it can serve as a rich guidebook for those who want to understand and grow their businesses in the 86 percent world.

Table of Contents

1. The Lands of Opportunity.

The 86 Percent Opportunity
Opportunities at Many Levels
Characteristics of Emerging Markets and Opportunities They Create
Finding Solutions
The 86 Percent Solution
Notes

2. Don't Build a Car When You Need a Bullock Cart.

Designing for Six-Yard Saris
Back to Basics
Riding the Bullock Cart
The 86 Percent Solution
Notes

3. Aim for the Ricochet Economy.

The s Ricochet Economy
Taking Aim
More Bounce
The 86 Percent Solution
Note

4. Connect Brands to the Market.

Market-Stall Economies
Brand Consciousness
Strategies for Harnessing Local Brands
Brands on the Run
The 86 Percent Solution
Notes

5. Think Young.

A Fountain of Youth
Strategies for the Youth Market
Youth Leads to Growth
The 86 Percent Solution
Notes

6. Grow Big by Thinking Small.

Inverted Pricing
Small Homes
Strategies for Thinking Small
Small Wonders
The 86 Percent Solution
Notes

7. Bring Your Own Infrastructure.

A Tale of Two Markets
Regulatory and Financial Infrastructure
Finding Opportunities in Infrastructure
Overlapping Infrastructures
The 86 Percent Solution
Notes

8. Look for the Leapfrog.

Leapfrog Strategies
Beyond Appropriate Technology
The 86 Percent Solution

9. Take the Market to the People.

Complex Distribution
Strategies for Taking the Market to the People
Seeing Opportunities That Are Off the Grid
The 86 Percent Solution

10. Develop with the Market.

Strategies for Developing with the Market
Four Paths
Evolving Opportunities
The 86 Percent Solution
Notes
Conclusion: An Opportunity Not to Be Missed.
Appendix A: Complex Tapestry.
Convergence of Civilizations
Realizing the Gains
Population Equals Profits
Notes
Index

Digital Rights

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