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ABCs of Relationship Selling

ABCs of Relationship Selling - 11th edition

ISBN13: 978-0073404844

Cover of ABCs of Relationship Selling 11TH 11 (ISBN 978-0073404844)
ISBN13: 978-0073404844
ISBN10: 0073404845
Cover type:
Edition/Copyright: 11TH 11
Publisher: Richard D. Irwin, Inc.
Published: 2011
International: No

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ABCs of Relationship Selling - 11TH 11 edition

ISBN13: 978-0073404844

Charles Futrell

ISBN13: 978-0073404844
ISBN10: 0073404845
Cover type:
Edition/Copyright: 11TH 11
Publisher: Richard D. Irwin, Inc.

Published: 2011
International: No
Summary

ABCs of Relationship Selling, 11/e trains readers on a specific, yet generic, step-by-step selling process that is universal in nature. This new edition presents a sales process or system in a logical sequence than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and how the steps within the selling process interact with one another. This market leader text brings a comfortable and familiar approach to the Selling discipline.

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