Summary: Essentially this is a "slimmed down", paperback version of Fundamentals of Selling, 5/e, which was published in 1996. The greatest difference is that ABC's does not cover sales management, it is paperback, 1 color and less expensive.
New coverage of technology and selling in each chapter.
New experiential exercises at the end of each chapter.
New global coverage through the use of boxes.
Straight-forward, practical writing style teaches students the fund ...show moreamentals of selling.
Applications like making the sale, and selling tips in every chapter.
Ethical boxes at the end of each chapter.
Excellent supplements package.
ABC's is a brief, paperback selling text. It is less expensive than the traditional selling text and this will appeal to professors who are concerned with cost or who choose to require other reading or assignment materials. ...show less