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AIGA Professional Practices in Graphic Design - 98 edition

AIGA Professional Practices in Graphic Design (ISBN10: 1880559897; ISBN13: 9781880559895)
ISBN13: 978-1880559895
ISBN10: 1880559897

Summary: AIGA Professional Practices in Graphic Design is a comprehensive guide to every aspect of the graphic design business, from designer relationships with clients, employees, and suppliers to management issues, marketing strategies, rights, and ethical standards. It covers negotiation principles, setting fees, contracts, structuring the design firm, audits, insurance basics, studio safety, marketing on the World Wide Web, copyright and licensing, trademark infringement, ...show more and business ethics. Short and long versions of the AIGA Standard Form of Agreement are included for easy reference, and a complete resources section highlights selected publications and organizations for graphic designers. ...show less

Edition/Copyright: 98
Cover: Paperback
Publisher: Allworth Press
Year Published: 1998
International: No



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