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AIGA Professional Practices in Graphic Design

AIGA Professional Practices in Graphic Design - 98 edition

ISBN13: 978-1880559895

Cover of AIGA Professional Practices in Graphic Design 98 (ISBN 978-1880559895)
ISBN13: 978-1880559895
ISBN10: 1880559897
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Edition/Copyright: 98
Publisher: Allworth Press
Published: 1998
International: No

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AIGA Professional Practices in Graphic Design - 98 edition

ISBN13: 978-1880559895

Tad Crawford and American Institute of Graphic Arts

ISBN13: 978-1880559895
ISBN10: 1880559897
Cover type:
Edition/Copyright: 98
Publisher: Allworth Press

Published: 1998
International: No
Summary

AIGA Professional Practices in Graphic Design is a comprehensive guide to every aspect of the graphic design business, from designer relationships with clients, employees, and suppliers to management issues, marketing strategies, rights, and ethical standards. It covers negotiation principles, setting fees, contracts, structuring the design firm, audits, insurance basics, studio safety, marketing on the World Wide Web, copyright and licensing, trademark infringement, and business ethics. Short and long versions of the AIGA Standard Form of Agreement are included for easy reference, and a complete resources section highlights selected publications and organizations for graphic designers.

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Cover of Aiga Professional Practices in Graphic Design 2nd edition

Aiga Professional Practices in Graphic Design - 2nd edition

ISBN13: 978-1581155099
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