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Above Bottom Line : Introduction to Business - 3rd edition

Above Bottom Line : Introduction to Business (ISBN10: 0155059505; ISBN13: 9780155059504)
ISBN13: 978-0155059504
ISBN10: 0155059505

Summary: Above the Bottom Line focuses on the issues of the individual in the business environment, rather than focusing on large-scale, ethical decision making. Business is defended as a necessary and valuable component of contemporary life, a range of entrepreneurial ventures that should be approached in a principled, thoughtful, and honest manner. Looking at the importance of corporate culture, students are given direction in making personal and professional decisions at w ...show moreork, relating these to the concepts of social responsibility, employer and employee rights, whistle-blowing, corporate governance, bankruptcy, and many other timely business issues. This text explores moral choices within the business environment, and considers current business policy issues. It is also a guide on how to think about business and a life in business, using vignettes from history and bits of literature and anthropology to broaden the students' outlook on commercial endeavors.

Benefits:

  • NEW! New material on recent ethical crises in business, such as the Enron/Arthur Andersen scandal drive home the pressing contemporary need to engage in thinking about these very practical matters.
  • Chapters are self-contained so that the student or instructor can use them in a variety of ways, omitting some or leaping ahead to others. Chapters are divided into clearly marked sections, which can be selected and arranged independently.
  • In-depth examinations of both moral problems and principles and day-to-day ethical questions of value concerning work, competition, life in the corporation, the meaning of "management," and the nature of success.
  • A range of study questions and cases are provided for class discussion.
  • NEW! New material on the environment and international trade, NAFTA, executive compensation and executive responsibility, globalization, the bursting of the dot-com bubble, entrepreneurship, truthfulness and trust, bankruptcy and forgiveness, and Jewish business ethics introduces students to the latest reflections on ethics and commerce.
  • NEW! Provocative and timely statistics, such as "The Ten Best Companies to Work For (2002)", have been added and updated to the most current outlooks.
  • NEW! A new, longer introduction situates good business squarely within the moral tradition of the cultivation of good character.
  • NEW! A revised discussion of classical ethical theory is more prominent in this edition.
  • NEW! New case studies for class discussion have been added, including such material as "Loving Your Work: The Culture at Southwest Airlines," "The Business of Peace: An Interview with Madeleine Albright" and the "Codes of Ethics" of such current corporate leaders as Microsoft and Lockheed Martin.
  • NEW! New discussion questions focus on contemporary events in the business world.
  • NEW! Discussions of the heightened significance of integrity and honesty among the screening programs of employers and M.B.A. programs stress the real world impact that a familiarity with business ethics will have on student's career paths.
  • The book is divided into 14 chapters, each concerned with a particular aspect of business life, which allows a chapter a week for most standard one-semester courses.
...show less

Edition/Copyright: 3RD 04
Cover: Paperback
Publisher: Wadsworth, Inc
Published: 05/29/2003
International: No

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