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Accidental Salesperson

Accidental Salesperson - 2nd edition

ISBN13: 978-0814430866

Cover of Accidental Salesperson 2ND 13 (ISBN 978-0814430866)
ISBN13: 978-0814430866
ISBN10: 0814430864
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Edition/Copyright: 2ND 13
Publisher: American Management Association
Published: 2013
International: No

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Accidental Salesperson - 2ND 13 edition

ISBN13: 978-0814430866

Chris Lytle

ISBN13: 978-0814430866
ISBN10: 0814430864
Cover type:
Edition/Copyright: 2ND 13
Publisher: American Management Association

Published: 2013
International: No
Summary

Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren't fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales. Filled with money-generating strategies, humorous yet instructive anecdotes, thought-provoking axioms, and powerful tools, the book includes brand new guidance on: Selling to people who don't have time to meet Differentiating between infor mation seekers and genuine prospects Using social media, Skype, GoToMeeting, WebEx, and other online tools Building relation ships competitors can't steal Lively, entertaining, and mercifully free of the dull theories, manipulative methods, and high-pressure tactics of most sales books the second edition of The Accidental Salesperson guides readers through every aspect of selling to today's customers.

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