Summary: This text, written by an experienced author team, is designed to help students understand how to use both managerial and financial accounting information to make decisions. Class-tested for three years across the United States, its student-friendly approach has already earned it rave reviews. The text provides an introduction to business in Chapter 1 and is the only introductory accounting book to have an entire chapter (Chapter 2) devoted to creative and critical th ...show moreinking. A non-technical approach makes learning accounting accessible for majors and non-majors, focuses students on using accounting information for decision making, and conforms with AECC guidelines for teaching accounting. A full-chapter length appendix on the accounting cycle (debits/credits) allows instructors to implement this portion of the course anywhere they desire.Edition/Copyright: 2ND 04
- NEW! Increased Managerial Coverage: Cutting edge managerial topics have been added like balanced scored card, economic value added, value chain analysis, life-cycle costing so that users will learn the latest cost management techniques.
- NEW! Content Streamlined: Chapter 4 discussion on budgeting has been expanded and made more clearly understandable with examples and an EOC Summary Surfing exercise that takes students on-line to a site that emphasizes the ongoing nature of business planning.In response to reviewer's suggestions, the Chapter 8 discussion of the indirect method has been moved to the an appendix in this chapter.
- Sole Proprietor and Corporate Approach: In the first nine chapters, a continuing example illustrates the creation and operations of a small sole proprietorship (a retail candy store). In chapters 10 through 24, a continuing example guides students through the operations of a corporation (candy manufacturer). By the end of the text, students are well versed in the accounting issues of a sole proprietorship v. a corporation.
- Critical Thinking Emphasis: "Stop" questions throughout the chapters challenge students to stop reading periodically and think about an issue or speculate about the possible outcomes of given situations.
- Real World Examples and Analysis Integrated: Information and analysis of real-world companies, business issues and values, and international issues are integrated throughout. Students can see as they progress the implications of accounting issues on business decision-making,ethics, global issues in the real world.
- Easy to Difficult EOC: End-of-Chapter material is organized in progressing levels of difficulty to develop students critical thinking skills. Problems without right or wrong answers are included to focus students on the approaches or processes used to solve problems, rather than only outcomes.
- "Summary Surfing" questions give students the opportunity to obtain and evaluate information available on the Internet.
- Flexible Coverage of Accounting Cycle: Appendix A is full, chapter-length coverage of the Accounting Cycle (debit, credits, and procedures), which may be implemented when and where the instructor wishes.
- Real World Annual Report: The 2001 Annual Report of Colgate-Palmolive is included as Appendix B and referenced in each chapter and its eoc material.
- NEW! Increased Focus on Decision-Making: The end of chapter material now focuses more on decision-making. In each chapter students are asked to complete intra-company analysis and comparisons with industry averages.
- NEW! AICPA and Ethics Coverage Increased: Chapter one has been streamlined to focus students on the accountancy profession, AICPA core competencies and the accounting scandals in the news. Specifically, Appendix A has been moved to the end of the chapter and includes new developments in the profession of accountancy. The discussion of professional organizations has been shortened. New to this chapter is coverage of the accounting scandals and a discussion of the AICPA core competencies.
Publisher: South-Western Publishing Co.
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