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Actionable Web Analytics - 07 edition

Actionable Web Analytics (ISBN10: 0470124741; ISBN13: 9780470124741)
ISBN13: 978-0470124741
ISBN10: 0470124741

Summary: Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why not just the how of web analytics and the rules for developing a ''culture of analysis'' inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions--and many more--using their dec
ade of experience in Web analytics.
...show more
Summary: Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why not just the how of web analytics and the rules for developing a ''culture of analysis'' inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions--and many more--using their decade of experience in Web analytics. ...show less

Edition/Copyright: 07
Cover:
Publisher: John Wiley & Sons, Inc.
Year Published: 2007
International: No

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