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Adcult USA : The Triumph of Advertising in American Culture - 96 edition

Adcult USA : The Triumph of Advertising in American Culture (ISBN10: 0231103255; ISBN13: 9780231103251)
ISBN13: 978-0231103251
ISBN10: 0231103255

This edition has also been released as:
ISBN13: 978-0231103244
ISBN10: 0231103247

Summary: A spirited exploration of the culture created when advertising becomes not just a central institution, but the central institution.

Edition/Copyright: 96
Cover: Paperback
Publisher: Columbia University Press
Published: 02/06/1997
International: No

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Irvington, New York, U.S.A. 1996 Trade Paperback First Edition Very Good. No Jacket Book. 8vo-over 7?"-9?" tall. First edition/eight printing book is tight with no markings, mild soiling to page edg ...show morees, some light rubbing to wraps. ...show less
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New York 1997 Softcover Very Good in Paperback jacket 8vo. pp.270, "Advertising, argues Twitchell (Carnival Culture), has become the lingua franca of American culture, supplying a common bond that l ...show moreinks all Americans. However, he maintains, advertising does not shape our desires, but rather simply reflects our inherent materialism, a view he fails to convincingly support. Twitchell examines the history of magazines, radio and TV in light of the increasing power and prevalence of advertisements, claiming that it is naive not to expect advertisers to have a growing role in determining the content of the media they virtually subsidize. Twitchell only briefly discusses critics of advertising and mass culture, and while he takes issue with feminists' outrage at cosmetic advertising, he fails to substantially address the work of respected theorists of popular culture such as the Frankfurt School. In Twitchell's opinion, the role of advertising in our culture is comparable to that played by the church in Medieval ...show less
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1997-04-15 Paperback Good Expedited shipping is available for this item!
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