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Adland: A Global History of Advertising - 07 edition

Adland: A Global History of Advertising (ISBN10: 0749448377; ISBN13: 9780749448370)
ISBN13: 978-0749448370
ISBN10: 0749448377

Summary: ''A great story - full of character, fun and life.'' Kevin Roberts, CEO Worldwide, Saatchi & Saatchi ''The story of the best advertising told with the accuracy of the best journalism and with the style of the best literature.'' Washington Olivetto, President, W/Brasil ''A terrific book: intelligently written and thoroughly researched. A must for anyone interested in the history of advertising.'' Sir Alan Parker ''Immensely readable.'' Sir Martin Sorrell, CEO, WPP ''Tungate ar ...show moregues effectively that the prevalence and effectiveness of a given country's advertising is commensurate with that country's entire economy; media enthusiasts and professionals will find this a handy, entertaining and insightful guide to the past and future of the ad world.'' Publishers Weekly ''A great read.'' AdPulp ''Adland puts the industry into perspective and provides an insight into the future.'' Business Executive ''For the first time in Ad Land someone has attempted to tell the entire saga, and that's why this book is significant. Not only is this book a fascinating insight into the people that make Ad Land a wonderful place to work, it is a kick up the back to those of us that want it to stay that way by adequately facing up to the challenges it faces. And while you won't be giving this book to your father for Christmas, if you work in ad land you will walk a little taller having it.'' Adliterate.com ''Useful for students.'' CNBC European Business ...show less

Edition/Copyright: 07
Cover: Hardback
Publisher: Kogan Page Ltd.
Published: 09/01/2007
International: No



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2007 - Hardcover - Used - Good - - Shows some shelf-wear. May contain old price stickers or their residue, inscriptions or dedications from previous owners in first few pages and remainder marks. - .- ...show more - All orders are processed and shipped within 24 business hours, Mon - Fri. Expedited shipping and tracking available within the US. Hall Street’s No-Worry guarantee lets you buy with confidence! ...show less
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2007 Hardcover Good Books have varying amounts of wear and highlighting. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. This item may not include any CDs, Infotracs, A ...show moreccess cards or other supplementary material. ...show less
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2007 This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In fair condition, suitable as a study copy. Dust Jacket in fair condition., ...show more750grams, ISBN: 9780749448370. *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** ...show less
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