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Adman in the Parlor : Magazines and the Gendering of Consumer Culture, 1880s to 1910s - 96 edition

by Ellen Garvey

Adman in the Parlor : Magazines and the Gendering of Consumer Culture, 1880s to 1910s (ISBN10: 0195108221; ISBN13: 9780195108224)
ISBN13: 978-0195108224
ISBN10: 0195108221

This edition has also been released as:
ISBN13: 978-0195092967
ISBN10: 0195092961

Summary: How did advertising come to seem natural and ordinary to magazine readers by the end of the nineteenth century? This book explores readers' interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure. Garvey argues that readers' participation in advertising, rather than top-down dictation by advertisers, has made advertising such a central part of American culture. Her analyses interweaves such diver ...show morese texts and artifacts as scrapbooks, medical articles, paper dolls, chromolithographed trade cards, advertising trade journals, and even contest rules as she tracks new forms of fictional realism that contained brand name references, courtship stories, and other fictional forms. Accessibly written and illustrated with forty-four fascinating images of the period, The Adman in the Parlor unearths the lively conversations among writers and advertisers about the new prevalence of advertising for mass-produced, nationally distributed products.

  • A fascinating portrait of advertising and popular culture at the turn of the century--from bicycles to soap powder
  • Copiously illustrated
...show less

Edition/Copyright: 96
Cover: Paperback
Publisher: Oxford University Press
Published: 06/28/1996
International: No

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Used book in Very Good condition. Has very little wear and tear on the cover. Cover may have bumped corners and edges, creasing, nicks, dents, chipping or scuffing. Binding is in good condition. Pag ...show morees are unmarked with no writing or highlighting. Pages are clean. Buy with confidence, we offer A+ customer service. We ship daily Monday-Saturday. Delivery confirmation included on domestic shipments. Thank you for your business! ...show less
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1996-06-06 Paperback 0 Fine 0195108221 LIKE NEW/UNREAD! ! ! Text is Clean and Unmarked! ! ! --Be Sure to Compare Seller Feedback and Ratings before Purchasing--Has a small black line on the bottom/e ...show morexterior edge of pages. Tracking is not available for orders shipped outside of the United States. If you would like to track your domestic order please be sure to select the Priority/Expedited Shipping option. ...show less
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