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Adman in the Parlor : Magazines and the Gendering of Consumer Culture, 1880s to 1910s

Adman in the Parlor : Magazines and the Gendering of Consumer Culture, 1880s to 1910s - 96 edition

Adman in the Parlor : Magazines and the Gendering of Consumer Culture, 1880s to 1910s - 96 edition

ISBN13: 9780195108224

ISBN10: 0195108221

Adman in the Parlor : Magazines and the Gendering of Consumer Culture, 1880s to 1910s by Ellen Garvey - ISBN 9780195108224
Edition: 96
Copyright: 1996
Publisher: Oxford University Press
Published: 1996
International: No
Adman in the Parlor : Magazines and the Gendering of Consumer Culture, 1880s to 1910s by Ellen Garvey - ISBN 9780195108224

ISBN13: 9780195108224

ISBN10: 0195108221

Edition: 96

Summary

How did advertising come to seem natural and ordinary to magazine readers by the end of the nineteenth century? This book explores readers' interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure. Garvey argues that readers' participation in advertising, rather than top-down dictation by advertisers, has made advertising such a central part of American culture. Her analyses interweaves such diverse texts and artifacts as scrapbooks, medical articles, paper dolls, chromolithographed trade cards, advertising trade journals, and even contest rules as she tracks new forms of fictional realism that contained brand name references, courtship stories, and other fictional forms. Accessibly written and illustrated with forty-four fascinating images of the period, The Adman in the Parlor unearths the lively conversations among writers and advertisers about the new prevalence of advertising for mass-produced, nationally distributed products.

  • A fascinating portrait of advertising and popular culture at the turn of the century--from bicycles to soap powder
  • Copiously illustrated

Author Bio

Garvey, Ellen : Jersey City State College

Ellen Garvey is currently Assistant Professor of English at Jersey City State College. Her involvement with periodicals began in her four years at Liberation News Service.

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