Summary: Now in its fourth edition, Ads, Fads, and Consumer Culture is an accessible, reader friendly book that explainshow advertising works and deals with advertising's impact on individuals and American culture. It also discusses advertising's relation to marketing, provides readers with two chapters that teach them how to analyzing print advertisements and television commercials. It offers a detailed analysis of a Fidji perfume print advertisement and the famous Macintosh 1984 television ...show morecommercial. It provides a glossary of terms and an annotated bibliography. ...show lessEdition/Copyright: 4TH 11
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