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Ads, Fads, and Consumer Culture

Ads, Fads, and Consumer Culture - 4th edition

ISBN13: 978-1442206694

Cover of Ads, Fads, and Consumer Culture 4TH 11 (ISBN 978-1442206694)
ISBN13: 978-1442206694
ISBN10: 1442206691
Cover type: Paperback
Edition/Copyright: 4TH 11
Publisher: Rowman & Littlefield Pub, Inc.
Published: 2011
International: No

List price: $26.95

Ads, Fads, and Consumer Culture - 4TH 11 edition

ISBN13: 978-1442206694

Arthur Asa Berger

ISBN13: 978-1442206694
ISBN10: 1442206691
Cover type: Paperback
Edition/Copyright: 4TH 11
Publisher: Rowman & Littlefield Pub, Inc.

Published: 2011
International: No
Summary

Now in its fourth edition, Ads, Fads, and Consumer Culture is an accessible, reader friendly book that explainshow advertising works and deals with advertising's impact on individuals and American culture. It also discusses advertising's relation to marketing, provides readers with two chapters that teach them how to analyzing print advertisements and television commercials. It offers a detailed analysis of a Fidji perfume print advertisement and the famous Macintosh 1984 television commercial. It provides a glossary of terms and an annotated bibliography.