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Ads, Fads, and Consumer Culture - 4th edition

Ads, Fads, and Consumer Culture (ISBN10: 1442206691; ISBN13: 9781442206694)
ISBN13: 978-1442206694
ISBN10: 1442206691

This edition has also been released as:
ISBN13: 978-1442206687
ISBN10: 1442206683

Summary: Now in its fourth edition, Ads, Fads, and Consumer Culture is an accessible, reader friendly book that explainshow advertising works and deals with advertising's impact on individuals and American culture. It also discusses advertising's relation to marketing, provides readers with two chapters that teach them how to analyzing print advertisements and television commercials. It offers a detailed analysis of a Fidji perfume print advertisement and the famous Macintosh 1984 television
commercial. It provides a glossary of terms and an annotated bibliography.
...show more
Summary: Now in its fourth edition, Ads, Fads, and Consumer Culture is an accessible, reader friendly book that explainshow advertising works and deals with advertising's impact on individuals and American culture. It also discusses advertising's relation to marketing, provides readers with two chapters that teach them how to analyzing print advertisements and television commercials. It offers a detailed analysis of a Fidji perfume print advertisement and the famous Macintosh 1984 television commercial. It provides a glossary of terms and an annotated bibliography. ...show less

Edition/Copyright: 4TH 11
Cover: Paperback
Publisher: Rowman & Littlefield Pub, Inc.
Published: 04/16/2011
International: No

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