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Ads, Fads, and Consumer Culture : Advertising's Impact on American Character and Society

Ads, Fads, and Consumer Culture : Advertising's Impact on American Character and Society - 3rd edition

ISBN13: 978-0742554443

Cover of Ads, Fads, and Consumer Culture : Advertising
ISBN13: 978-0742554443
ISBN10: 0742554449
Edition: 3RD 07
Copyright: 2007
Publisher: Rowman & Littlefield Pub, Inc.
Published: 2007
International: No

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Ads, Fads, and Consumer Culture : Advertising's Impact on American Character and Society - 3RD 07 edition

ISBN13: 978-0742554443

Arthur Asa Berger

ISBN13: 978-0742554443
ISBN10: 0742554449
Edition: 3RD 07
Copyright: 2007
Publisher: Rowman & Littlefield Pub, Inc.
Published: 2007
International: No

Table of Contents

Foreword
Fred S. Goldberg
Preface to the Third Edition
Preface to the Second Edition
Acknowledgments
1 Advertising in American Society
2 Consumer Cultures
3 Advertising and the Communication Process
4 Running It Up a Flagpole to See If Anyone Salutes
5 Sexuality and Advertising
6 Political Advertising
7 The Marketing Society
8 Analyzing Print Advertisements
9 Analyzing Television Commercials
10 Where Now?
Appendix
Glossary
Bibliography

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Other Editions for Ads, Fads, and Consumer Culture : Advertising's Impact on American Character and Society

Cover of Ads, Fads, and Consumer Culture 4th edition

Ads, Fads, and Consumer Culture - 4th edition

ISBN13: 978-1442206694
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