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Ads, Fads, and Consumer Culture : Advertising's Impact on American Character and Society

Ads, Fads, and Consumer Culture : Advertising's Impact on American Character and Society - 3rd edition

Ads, Fads, and Consumer Culture : Advertising's Impact on American Character and Society - 3rd edition

ISBN13: 9780742554443

ISBN10: 0742554449

Ads, Fads, and Consumer Culture : Advertising
Edition: 3RD 07
Copyright: 2007
Publisher: Rowman & Littlefield Pub, Inc.
Published: 2007
International: No
Ads, Fads, and Consumer Culture : Advertising

ISBN13: 9780742554443

ISBN10: 0742554449

Edition: 3RD 07

Other Editions of Ads, Fads, and Consumer Culture : Advertising's Impact on American Character and Society

Table of Contents

Table of Contents

Foreword
Fred S. Goldberg
Preface to the Third Edition
Preface to the Second Edition
Acknowledgments
1 Advertising in American Society
2 Consumer Cultures
3 Advertising and the Communication Process
4 Running It Up a Flagpole to See If Anyone Salutes
5 Sexuality and Advertising
6 Political Advertising
7 The Marketing Society
8 Analyzing Print Advertisements
9 Analyzing Television Commercials
10 Where Now?
Appendix
Glossary
Bibliography

Other Editions of Ads, Fads, and Consumer Culture : Advertising's Impact on American Character and Society

Ads, Fads, and Consumer Culture by Arthur Asa Berger - ISBN 9781442206694
Ads, Fads, and Consumer Culture : Advertising
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