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Summary: The volume represents a comprehensive survey of the skills needed to select, gather, organize, and present information to audiences in today's competitive mass media market. The authors assert that news media do not necessarily know the solutions to the many problems challenging our complex and dynamic social system, but the news media have the power and ability to set the agenda, to shift the spotlight of attention from one topic to another.Edition/Copyright: 2ND 97
Part I The Profession of Journalism
Chapter 1 Patterns
Seeing Events, Making Events
Journalists in a Changing World
Changing Media Use
Seizing the Agenda
Pulling People Together
Chapter 2 The Skills of the Professional Journalist
The Education and Skills of a Journalist
How Journalists Enrich Perspectives
The Active Audience
The Challenge for Journalists
Chapter 3 Vantage Points
Perspectives for Reporting
Descriptions and Explanations
Three Major Steps
Part II Beats, Interviews, and Sources
Chapter 4 Beats
Traditional Beat Organization
Departing from Tradition
A Strategy for Covering Beats
Society as a System
Leaders as News Sources
Tapping Other Information Sources
Using Some Common Sense
Chapter 5 Personal Interviews
Getting the Interview
The Interviewing Process
Cleaning Up Quotes
Chapter 6 Digging In: Students Pursue a Trail of Heroin
"A Tale of Two Users"
"Risking Death for a `Rush'"
"Price, Purity Lead to `90s Popularity"
"A Killer Returns"
"Behind the Scenes of a Drug Bust"
Part III Community Connections
Chapter 7 Surveying the Public
Surveys: To Believe or Not to Believe
Public Opinion Polls
When to Publish a Poll
A Final Caution
Chapter 8 Good and Bad Surveys
The Basics of Taking a Sample
Bias and Sampling
Types of Surveys
Randomness of the Sample
Size of the Sample
Who Does the Polling?
A Final Note
Chapter 9 Using the Self-Administered Survey
A Close-Up Look
"UNC: A Hard-Drinking School?"
"Critics Challenge `Binge' Definition"
"Woman Recounts Drunk Rape Ordeal"
"Fraternities Drink at Higher Rate"
Achieving Successful Results
Part IV Documents and Electronic Records
Chapter 10 Documents
Documents as Primary Records
Some Typical Records
Access to Records
The Uses of Many Documents and Databases
Using Computers as Detectives
Content Analysis of Documents
Officials and Documents
Chapter 11 Using Databases for Reporting
Students and Computer-Assisted Journalism
Students Using Computer-Assisted Methods
"If Two's Company, 400 Is a Crowd"
"Give up the Keys, Not Your Life"
Some Cautions about Computer-Assisted Journalism
Sample Story Ideas
The Computer, a Support
Chapter 12 Reporters, Teams, and
Using the Internet to Cover a Breaking Story
Talking Directly with Readers
Information on CD-ROMs
Online Newspaper Editions
Librarians and Other "New" Team Reporters
Are You Computer Literate?
Part V Entering the Event
Chapter 13 Participant Observation
Seeing Everyday Life
Some Guidelines for Participant Observation
Some Final Caveats
Chapter 14 Field Experiments
The Journalistic Experiment
Setting Up the Experiment
Special Ethical Considerations
Exposing the "Unseen"
Chapter 15 How Voters Use News Media to
Learn about Issues
A Historical Test of Voters and Press Use
The Press as a "Leveling" Democratic Force
Politics and the Press
A Reorganization of Political Beats
Journalists' Responsibility to Voters
Part VI Professional Issues
Chapter 16 Journalists Are Objective
An Examination of Current Trends
Reeducating the Audience
News and Social Diversity
Chapter 17 Encouraging and Influencing
Mass Media and Agenda-Setting Power
The Role of People in Social Change
Allocating Time and Resources
Community Patterns and Change
Individual and Group Empowerment
The Challenge for Mass Media
Chapter 18 Getting Ready for the
Changes in the Field
Fitting the Newspaper to the Audience
Skills of the Twenty-First Century Journalist
Digital Thinking in a Disappearing Analog Age
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