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Advances in Electronic Marketing - 05 edition

Advances in Electronic Marketing (ISBN10: 1591403227; ISBN13: 9781591403227)
ISBN13: 978-1591403227
ISBN10: 1591403227

This edition has also been released as:
ISBN13: 978-1591403210
ISBN10: 1591403219

Summary: There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers. Each chapter raises important issues, practical applications, and relevant solutions for the electronic marketer. Advances in Electronic Marketing not only addres
ses Internet marketing and the World Wide Web, but also other electronic marketing tools, such as geographic information systems, database marketing, and mobile advertising. This book provides researchers and practitioners with an updated source of knowledge on electronic marketing methods.
...show more
Summary: There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers. Each chapter raises important issues, practical applications, and relevant solutions for the electronic marketer. Advances in Electronic Marketing not only addresses Internet marketing and the World Wide Web, but also other electronic marketing tools, such as geographic information systems, database marketing, and mobile advertising. This book provides researchers and practitioners with an updated source of knowledge on electronic marketing methods. ...show less

Edition/Copyright: 05
Cover: Paperback
Publisher: Cybertech Publishing
Year Published: 2005
International: No



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