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Advancing the Story: Broadcast Journalism in a Multimedia World -Text Only - 08 edition

Advancing the Story: Broadcast Journalism in a Multimedia World -Text Only (ISBN10: 0872894630; ISBN13: 9780872894631)
ISBN13: 978-0872894631
ISBN10: 0872894630

Summary: In today's media world, broadcast journalists need to do more than produce top-notch news reports. They must write stories that will be put on the airwaves, as well as posted online or printed in tomorrow's paper. Multiplatform journalism is simply a fact of life for any up-and-coming journalist who wants to get ahead and compete for the industry?s best jobs. So how do you teach your students to think beyond repurposing, to advance their stories to the next level, for any medium?Begi
nning with the premise that broadcast journalism is an excellent starting point for multimedia storytelling, broadcast veterans Debora Halpern Wenger and Deborah Potter build on the basics of good television reporting practices. Advancing the Story helps students understand the strengths of each medium, with depth, interactivity, and immediacy all playing a different role as content is separated from container. One approach does not fit all media - Wenger and Potter show students specific techniques and strategies for maximizing the advantages of each platform.
...show more
Summary: In today's media world, broadcast journalists need to do more than produce top-notch news reports. They must write stories that will be put on the airwaves, as well as posted online or printed in tomorrow's paper. Multiplatform journalism is simply a fact of life for any up-and-coming journalist who wants to get ahead and compete for the industry?s best jobs. So how do you teach your students to think beyond repurposing, to advance their stories to the next level, for any medium?Beginning with the premise that broadcast journalism is an excellent starting point for multimedia storytelling, broadcast veterans Debora Halpern Wenger and Deborah Potter build on the basics of good television reporting practices. Advancing the Story helps students understand the strengths of each medium, with depth, interactivity, and immediacy all playing a different role as content is separated from container. One approach does not fit all media - Wenger and Potter show students specific techniques and strategies for maximizing the advantages of each platform. ...show less

Edition/Copyright: 08
Cover: Paperback
Publisher: Congressional Quarterly
Published: 11/06/2007
International: No

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