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Adventures in Public Relations : Case Studies and Critical Thinking

Adventures in Public Relations : Case Studies and Critical Thinking - 05 edition

Adventures in Public Relations : Case Studies and Critical Thinking - 05 edition

ISBN13: 9780205405701

ISBN10: 0205405703

Adventures in Public Relations : Case Studies and Critical Thinking by David Guth and Charles Marsh - ISBN 9780205405701
Cover type: Paperback
Edition: 05
Copyright: 2005
Publisher: Allyn & Bacon, Inc.
Published: 2005
International: No
Adventures in Public Relations : Case Studies and Critical Thinking by David Guth and Charles Marsh - ISBN 9780205405701

ISBN13: 9780205405701

ISBN10: 0205405703

Cover type: Paperback
Edition: 05

List price: $155.25

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Summary

Adventures in Public Relations engages students in the practice of public relations with exciting and timely representative cases combined with a strong focus on critical thinking and problem solving.

Adventures in Public Relations conveys the excitement and challenge of public relations by presenting students with a real-world portrait of the profession. Students will learn from the successes and failures of the public relations campaigns examined in the text. The book's focus on critical thinking helps students develop the problem-solving skills essential to success in public relations. As with the authors' successful introductory text, Public Relations: A Values-Driven Approach, this text also encourages readers to identify, refine, and test their own values systems.

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