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Advertising 2.0 - 09 edition

by Tracy L. Tuten

Advertising 2.0 (ISBN10: 0313352968; ISBN13: 9780313352966)
ISBN13: 978-0313352966
ISBN10: 0313352968

Summary: ''Dr. Tracy Tuten's book provides an invaluable overview of the complex social inner workings of the virtual world environment. She offers an array of case studies from leading edge marketers in the space that give the reader key insights into how to navigate these worlds as a thoughtful, inclusive marketing participant.'' - Ellen Kolsto, Senior Marketplace Planner, GSDM Idea City

Edition/Copyright: 09
Cover: Paperback
Publisher: Greenwood Publishing Group
Published: 09/30/2008
International: No



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