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Advertising 2.0

Advertising 2.0 - 09 edition

ISBN13: 978-0313352966

Cover of Advertising 2.0 09 (ISBN 978-0313352966)
ISBN13: 978-0313352966
ISBN10: 0313352968
Cover type: Paperback
Edition/Copyright: 09
Publisher: Greenwood Publishing Group
Published: 2009
International: No

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Advertising 2.0 - 09 edition

ISBN13: 978-0313352966

Tracy L. Tuten

ISBN13: 978-0313352966
ISBN10: 0313352968
Cover type: Paperback
Edition/Copyright: 09
Publisher: Greenwood Publishing Group

Published: 2009
International: No
Summary

''Dr. Tracy Tuten's book provides an invaluable overview of the complex social inner workings of the virtual world environment. She offers an array of case studies from leading edge marketers in the space that give the reader key insights into how to navigate these worlds as a thoughtful, inclusive marketing participant.'' - Ellen Kolsto, Senior Marketplace Planner, GSDM Idea City

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