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Advertising 2.0

Advertising 2.0 - 09 edition

Advertising 2.0 - 09 edition

ISBN13: 9780313352966

ISBN10: 0313352968

Advertising 2.0 by Tracy L. Tuten - ISBN 9780313352966
Cover type: Paperback
Edition: 09
Copyright: 2009
Publisher: Greenwood Publishing Group
Published: 2009
International: No
Advertising 2.0 by Tracy L. Tuten - ISBN 9780313352966

ISBN13: 9780313352966

ISBN10: 0313352968

Cover type: Paperback
Edition: 09

List price: $24.95

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Summary

''Dr. Tracy Tuten's book provides an invaluable overview of the complex social inner workings of the virtual world environment. She offers an array of case studies from leading edge marketers in the space that give the reader key insights into how to navigate these worlds as a thoughtful, inclusive marketing participant.'' - Ellen Kolsto, Senior Marketplace Planner, GSDM Idea City

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