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Advertising Account Planning

Advertising Account Planning - 2nd edition

ISBN13: 978-0765625649

Cover of Advertising Account Planning 2ND 11 (ISBN 978-0765625649)
ISBN13: 978-0765625649
ISBN10: 0765625644
Cover type: Paperback
Edition: 2ND 11
Copyright: 2011
Publisher: M.E. Sharpe, Inc.
Published: 2011
International: No

List price: $59.95

Advertising Account Planning - 2ND 11 edition

ISBN13: 978-0765625649

Larry D. Kelley and Donald W. Jugenheimer

ISBN13: 978-0765625649
ISBN10: 0765625644
Cover type: Paperback
Edition: 2ND 11
Copyright: 2011
Publisher: M.E. Sharpe, Inc.
Published: 2011
International: No
Summary

Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression