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Advertising Account Planning

Advertising Account Planning - 2nd edition

Advertising Account Planning - 2nd edition

ISBN13: 9780765625649

ISBN10: 0765625644

Advertising Account Planning by Larry D. Kelley and Donald W. Jugenheimer - ISBN 9780765625649
Cover type: Paperback
Edition: 2ND 11
Copyright: 2011
Publisher: M.E. Sharpe, Inc.
Published: 2011
International: No
Advertising Account Planning by Larry D. Kelley and Donald W. Jugenheimer - ISBN 9780765625649

ISBN13: 9780765625649

ISBN10: 0765625644

Cover type: Paperback
Edition: 2ND 11

List price: $59.95

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Summary

Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression