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Advertising Account Planning - 2nd edition

Advertising Account Planning (ISBN10: 0765625644; ISBN13: 9780765625649)
ISBN13: 978-0765625649
ISBN10: 0765625644

This edition has also been released as:
ISBN13: 978-0765625632
ISBN10: 0765625636

Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression

Edition/Copyright: 2ND 11
Cover: Paperback
Publisher: M.E. Sharpe, Inc.
Year Published: 2011
International: No



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