Summary: Business 2000: Advertising is a new way to introduce principles and concepts of advertising. The user is provided with information on the power of advertising, the advertising industry, analyzing your customer, preparing campaign ads, and more. For review and reinforcement, critical-thinking exercises, vocabulary building, business math, and communications activities have been incorporated into each chapter. With features on ethics, international business, technology
, and career awareness, Business 2000: Advertising will fulfill your needs!
Summary: Business 2000: Advertising is a new way to introduce principles and concepts of advertising. The user is provided with information on the power of advertising, the advertising industry, analyzing your customer, preparing campaign ads, and more. For review and reinforcement, critical-thinking exercises, vocabulary building, business math, and communications activities have been incorporated into each chapter. With features on ethics, international business, technology, and career awareness, Business 2000: Advertising will fulfill your needs! ...show less
Edition/Copyright:01 Cover: Paperback Publisher:South-Western Publishing Co. Published: 11/09/2000 International: No
View Table of Contents
Chapter 1- The Power of Advertising Chapter 2- The Advertising Industry Chapter 3- Analyze Your Customers Chapter 4- Plan Your Advertising Campaign Chapter 5- Create Your Advertisement Chapter 6- Place Your Advertisement
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