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Advertising : Business 2000 - 01 edition

Advertising : Business 2000 (ISBN10: 0538698705; ISBN13: 9780538698702)
ISBN13: 978-0538698702
ISBN10: 0538698705

Summary: Business 2000: Advertising is a new way to introduce principles and concepts of advertising. The user is provided with information on the power of advertising, the advertising industry, analyzing your customer, preparing campaign ads, and more. For review and reinforcement, critical-thinking exercises, vocabulary building, business math, and communications activities have been incorporated into each chapter. With features on ethics, international business, technology
, and career awareness, Business 2000: Advertising will fulfill your needs!
...show more
Summary: Business 2000: Advertising is a new way to introduce principles and concepts of advertising. The user is provided with information on the power of advertising, the advertising industry, analyzing your customer, preparing campaign ads, and more. For review and reinforcement, critical-thinking exercises, vocabulary building, business math, and communications activities have been incorporated into each chapter. With features on ethics, international business, technology, and career awareness, Business 2000: Advertising will fulfill your needs! ...show less

Edition/Copyright: 01
Cover: Paperback
Publisher: South-Western Publishing Co.
Year Published: 2001
International: No

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