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Advertising : Business 2000

Advertising : Business 2000 - 01 edition

ISBN13: 978-0538698702

Cover of Advertising : Business 2000 01 (ISBN 978-0538698702)
ISBN13: 978-0538698702
ISBN10: 0538698705
Cover type: Paperback
Edition/Copyright: 01
Publisher: South-Western Publishing Co.
Published: 2001
International: No

List price: $41.50

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Advertising : Business 2000 - 01 edition

ISBN13: 978-0538698702

Maria Townsley

ISBN13: 978-0538698702
ISBN10: 0538698705
Cover type: Paperback
Edition/Copyright: 01
Publisher: South-Western Publishing Co.

Published: 2001
International: No
Summary

Business 2000: Advertising is a new way to introduce principles and concepts of advertising. The user is provided with information on the power of advertising, the advertising industry, analyzing your customer, preparing campaign ads, and more. For review and reinforcement, critical-thinking exercises, vocabulary building, business math, and communications activities have been incorporated into each chapter. With features on ethics, international business, technology, and career awareness, Business 2000: Advertising will fulfill your needs!

Table of Contents

Chapter 1- The Power of Advertising
Chapter 2- The Advertising Industry
Chapter 3- Analyze Your Customers
Chapter 4- Plan Your Advertising Campaign
Chapter 5- Create Your Advertisement
Chapter 6- Place Your Advertisement

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