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Advertising : Business 2000

Advertising : Business 2000 - 01 edition

Advertising : Business 2000 - 01 edition

ISBN13: 9780538698702

ISBN10: 0538698705

Advertising : Business 2000 by Maria Townsley - ISBN 9780538698702
Edition: 01
Copyright: 2001
Publisher: South-Western Publishing Co.
Published: 2001
International: No
Advertising : Business 2000 by Maria Townsley - ISBN 9780538698702

ISBN13: 9780538698702

ISBN10: 0538698705

Edition: 01

Summary

Business 2000: Advertising is a new way to introduce principles and concepts of advertising. The user is provided with information on the power of advertising, the advertising industry, analyzing your customer, preparing campaign ads, and more. For review and reinforcement, critical-thinking exercises, vocabulary building, business math, and communications activities have been incorporated into each chapter. With features on ethics, international business, technology, and career awareness, Business 2000: Advertising will fulfill your needs!

Table of Contents

Table of Contents

Chapter 1- The Power of Advertising
Chapter 2- The Advertising Industry
Chapter 3- Analyze Your Customers
Chapter 4- Plan Your Advertising Campaign
Chapter 5- Create Your Advertisement
Chapter 6- Place Your Advertisement