Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Advertising Media Workbook and Sourcebook - 2nd edition

Advertising Media Workbook and Sourcebook (ISBN10: 0765620340; ISBN13: 9780765620347)
ISBN13: 978-0765620347
ISBN10: 0765620340

Summary: The new edition of this practical tool combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of actual source material from advertising and media companies. It is designed for both practitioners and students--anyone who wants to master the process of advertising media planning.Each unit is compact and easy-to-understand, and the units progress in a logical way from basic math through the advertising media process to more complex interrel ...show moreationships of sources and problems. Numerous hands-on exercises are included in each unit, and for course use instructors can download solutions from the M.E. Sharpe website. The book also includes a media math primer, standard media formulae, media planning checklists, and a glossary of media terms.For this new edition the authors have more closely coordinated the content with that of their accompanying textbook, Advertising Media Planning: A Brand Management Approach, Second Edition. It includes completely new units on Media Websites, Estimating, Emotional vs. Rational Appeals, Media Buying, Calendars and Flow Charts, and Test Cities and Standards, as well as all-new Media Planning Worksheets and Media Planning Outlines. ...show less

Edition/Copyright: 2ND 08
Cover: Paperback
Publisher: M.E. Sharpe, Inc.
Published: 02/28/2008
International: No

Other Editions of Advertising Media Workbook and Sourcebook:


List Price: $43.95
Used $5.00
New  Currently Sold Out
Rental $9.99
Due back 12/19/2014
Rental
Save $33.96 (77%)
  • Free return shipping
  • In stock
  • 21-day satisfaction guarantee
CDs or access codes may not be included
Marketplace sellers starting at $1.99

14 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for Advertising Media Workbook and Sourcebook
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (14)  |  New (1)  |  Like New (1)  |  Very Good (1)  |  Good (9)  |  Acceptable (2)

Price
 
Condition
Seller
Comments
$5.00
+$3.99 s/h

Very Good
Textbooks.com
Columbia, MO
Ships Ground DIRECTLY from Textbooks.com for $3.99. FREE Ground Shipping over $25! Very good condition (Certified Used). Trackable expedited shipping options available.
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
HippoBooks-DB
Toledo, OH
Seller Rating: 4.54
Our feedback rating says it all: Five star service and fast delivery! We have shipped four million items to happy customers, and have one MILLION unique items ready to ship today!
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
One Planet Books
Columbia, MO
Seller Rating: 4.55
Ships same day or next business day! UPS expedited shipping available (Priority Mail for AK/HI/APO/PO Boxes). Used sticker & some writing and/or highlighting. Used books may not include working access ...show more code or dust jacket ...show less
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
Better World Books
Mishawaka, IN
Seller Rating: 4.63
Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
$1.99
+$3.99 s/h
Add marketplace to your cart
Acceptable
Books Squared
Dallas, TX
Seller Rating: 4.6
Book selection as BIG as Texas.
$4.99
+$3.99 s/h
Add marketplace to your cart
Acceptable
GreatBookPrices
Westminster, MD
Seller Rating: 4.19
Used, Acceptable Condition, may show signs of wear and previous use. Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
$5.00
+$3.99 s/h
Add marketplace to your cart
VeryGood
Textbookcenter.com
Columbia, MO
Seller Rating: 4.63
SHIPS FAST! via UPS(AK/HI Priority Mail) within 24 hrs/ used sticker/some hilite
$20.99
+$3.99 s/h
Add marketplace to your cart
Good
SUPER BOOKS
Fort Mill, SC
Seller Rating: 3.77
Buy with Confidence. Excellent Customer Support. We ship from multiple US locations. No CD, DVD or Access Code Included.
$24.62
+$3.99 s/h
Add marketplace to your cart
Good
Big Planet Books
Burbank, CA
Seller Rating: 3.5
2008-02-15 Paperback Good Expedited shipping is available for this item!
$31.47
+$3.99 s/h
Add marketplace to your cart
Good
Books Revisited
Chatham, NJ
Seller Rating: 4.54
Possible retired library copy, some have markings or writing.
$52.49
+$3.99 s/h
Add marketplace to your cart
LikeNew
Books Revisited
Chatham, NJ
Seller Rating: 4.54
As new.
Page:   1     2     |   Next >
Close
Close
Close