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Advertising Media Workbook and Sourcebook - 2nd edition

by Larry D. Kelley and Donald W. Jugenheimer

Advertising Media Workbook and Sourcebook (ISBN10: 0765620340; ISBN13: 9780765620347)
ISBN13: 978-0765620347
ISBN10: 0765620340

Summary: The new edition of this practical tool combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of actual source material from advertising and media companies. It is designed for both practitioners and students--anyone who wants to master the process of advertising media planning.

Edition/Copyright: 2ND 08
Cover: Paperback
Publisher: M.E. Sharpe, Inc.
Published: 02/28/2008
International: No

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