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Advertising Photography : Straightforward Guide to a Complex Industry

Advertising Photography : Straightforward Guide to a Complex Industry - 08 edition

ISBN13: 978-1598634068

Cover of Advertising Photography : Straightforward Guide to a Complex Industry 08 (ISBN 978-1598634068)
ISBN13: 978-1598634068
ISBN10: 1598634062
Cover type:
Edition/Copyright: 08
Publisher: Cengage Learning
Published: 2008
International: No

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Advertising Photography : Straightforward Guide to a Complex Industry - 08 edition

ISBN13: 978-1598634068

Lou Lesko and Bobbi Lane

ISBN13: 978-1598634068
ISBN10: 1598634062
Cover type:
Edition/Copyright: 08
Publisher: Cengage Learning

Published: 2008
International: No
Summary

Written for both advertising photographers and those who are merely enthusiasts, Advertising Photography focuses on the advertising world, presenting the industry through real-world experience. To get ahead of the commercial advertising world, you need to be a master social networker, a savvy bid creator, a marketing guru, and a politician. This book includes key strategies to become skillful in each of these areas with advice from some of the top image-makers. Illustrated throughout with professional photographs, the book not only discusses various genres as a whole, but includes individual chapters for the most popular advertising genres, such as Fashion, Celebrity, Food, Car, and Travel. This book is the ideal read for anyone interested in in-depth coverage of the commercial photography and advertising industry.

Table of Contents

Chapter 1: Getting Noticed
Chapter 2: The Players
Chapter 3: The Bid
Chapter 4: The Re-Bid
Chapter 5: When the job awards
Chapter 6: On the Set
Chapter 7: Post Production And Delivery
Chapter 8: Fashion Photographer
Chapter 9: Celebrity Photographer
Chapter 10: Beauty Photographer
Chapter 11: Lifestyle Photographer
Chapter 12: Food Photographer
Chapter 13: Product Photographer
Chapter 14: Car Photographer
Chapter 15: Location, Travel and Resort Photographer
Chapter 16: Digital Effect Photographer
Chapter 17: Stock Photographer
Chapter 18: Fabulous Stories
Chapter 19: The Creative Process
Chapter 20: Resources

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