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Advertising : Principles and Practice - 7th edition

by William Wells, John Burnett and Sandra Moriarty

Advertising : Principles and Practice (ISBN10: 0131465600; ISBN13: 9780131465602)
ISBN13: 978-0131465602
ISBN10: 0131465600

Summary: For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments.

Advertising: Principles And Practice, 7e is the only advertising textbook that emphasizes measuring advertising effectiveness.

Edition/Copyright: 7TH 06
Cover: Hardback
Publisher: Prentice Hall, Inc.
Published: 05/19/2005
International: No

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