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Advertising : Principles and Practice

Advertising : Principles and Practice - 7th edition

Advertising : Principles and Practice (ISBN10: 0131465600; ISBN13: 9780131465602)
ISBN13: 978-0131465602
ISBN10: 0131465600
Edition/Copyright: 7TH 06
Cover: Hardcover
Publisher: Prentice Hall, Inc.
Published: 05/19/2005
International: No

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2005 Hard cover 7th ed. New in very good dust jacket. Sewn binding. Cloth over boards. 624 p. Contains: Illustrations. Audience: General/trade.
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